• Contact Us
  • About Us
  • Advertise
  • Donate
  • Login
Watchdog Uganda
  • Home
  • News
    • National
    • Politics
    • World News
    • Media Outreach Newswire
    • Africa News
    • Tourism
    • Community News
    • Luganda
    • Sports
      • Football
      • Motorsport
  • Op-Ed
    • #Out2Lunch
    • Conversations with
    • Politics
    • Relationships
  • Business
    • Agriculture
    • CEOs & Entrepreneurs,
    • Companies
    • Finance
    • Products
    • RealEstate
    • Technology
  • Entertainment
    • Lifestyle
  • People
    • Showbiz
      • Salon Mag
  • Special Report
    • Education
    • Voices
  • Reviews
    • Products
    • Events
    • Hotels
    • Restaurants
    • Places
  • WD-TV
  • Donate
  • China News
No Result
View All Result
  • Home
  • News
    • National
    • Politics
    • World News
    • Media Outreach Newswire
    • Africa News
    • Tourism
    • Community News
    • Luganda
    • Sports
      • Football
      • Motorsport
  • Op-Ed
    • #Out2Lunch
    • Conversations with
    • Politics
    • Relationships
  • Business
    • Agriculture
    • CEOs & Entrepreneurs,
    • Companies
    • Finance
    • Products
    • RealEstate
    • Technology
  • Entertainment
    • Lifestyle
  • People
    • Showbiz
      • Salon Mag
  • Special Report
    • Education
    • Voices
  • Reviews
    • Products
    • Events
    • Hotels
    • Restaurants
    • Places
  • WD-TV
  • Donate
  • China News
No Result
View All Result
Watchdog Uganda
No Result
View All Result

OPINION: Why Rwanda, Arsenal partnership deal is good in all senses

Watchdog Uganda by Watchdog Uganda
7 years ago
in Voices
1 0

Warning: Trying to access array offset on value of type bool in /home/90/81/2028190/web/wp-content/themes/jnews/class/Image/ImageNormalLoad.php on line 70

Warning: Trying to access array offset on value of type bool in /home/90/81/2028190/web/wp-content/themes/jnews/class/Image/ImageNormalLoad.php on line 73
ShareTweetSendShare

By Muhereza Kyamutetera

In real life life, every consumption decision starts with AWARENESS- if I don’t know you, you simply do not exist and I therefore can’t make an informed decision to consume you or not.

Therefore communication, in the life of every brand is as important as the creation/manufacturing of that brand. For countries, investing in brand building is as important as building roads, power dams especially if you export services such as tourism.

To measure Return on Investment in advertising or how efficient is a particular expenditure on advertising, we adopt a Cost per a Thousand (CPM) model, which looks at how much you have spent, the number of people you expect to reach (also known as impressions) and then multiply that by 1,000. That tells you if actually you are making a wise investment or not.

For starters the English Premiership is one of the most watched leagues with broadcast rights in over 156 countries and 202 territories with global weekly audiences of 4.2 billion eyeballs/viewers.

Arsenal, being one of the top flight clubs attracts huge audiences estimated at an average 1.2 million viewers in the UK alone on match-day. The Arsenal Shirt with almost 1 million replica original jerseys sold annually (this excludes almost a similar number fakes) is seen more than 35 million times a day globally according to Club estimates.

This is driven largely by a global fan audience in excess of 100 million. Arsenal is also has a heavy online presence of 5.5 million website visitors per month, 13.8m twitter fans, 38m followers on Facebook, 11m on Instagram, 4.4m on G+ and 830k on YouTube.

This is before adding the combined online followers of the individual Arsenal players and coaches which is in excess of 10m.

Now for all the doubting Thomases, we can do the maths, Rwanda will be spending annually some $13.3 million for the shirt deal.

Is this a good deal or not?

Secondly there will be an even bigger question of CONVERSION at the end for the 3 years. How well did Rwanda convert this awareness into actual tourist arrivals? Even more importantly, did the deal attract the right size of wallets?

Now back home, before we crucify the team running UTB, we need to ask, for the money we allocated them, how did they spend it and what value have we gotten?

The million dollar question is, do they even know?


Do you have a story in your community or an opinion to share with us: Email us at editorial@watchdoguganda.com
ShareTweetSendShare

Related Posts

National

MP Nsereko Vows to Block NUP’s Rubongoya in Kampala Central Race

29th June 2025 at 11:27
Bukoto Central MP Richard sebamala was locked out of DP elections which has created discontent amongst DP members
Op-Ed

Sebamala’s Next Move After DP Lockout Signals a Brewing Storm in Uganda’s Opposition

6th June 2025 at 11:32
Community News

MIKE SSEGAWA — Kabaka Mutebi at 70: A Reign of Revival, Unity, and Progress in Buganda

11th April 2025 at 22:25
Next Post

Benefits and Challenges in the Continental Free Trade Area (CFTA) Initiative in Africa

  • Prostitution in Uganda- Courtesy Photo

    10 dangerous hotspots known for prostitutes in Kampala

    1100 shares
    Share 440 Tweet 275
  • LIST: New salary structure for civil servants starting July 2020 out; scientists, lecturers get juicy pay rise

    2283 shares
    Share 913 Tweet 571
  • Uganda’s Billionaires 2025: Once Again Sudhir Ruparelia Leads a Resilient Pack

    39 shares
    Share 16 Tweet 10
  • Pastor Bugingo Seeks Reconciliation with Teddy and Children, Prays for Makula’s Twins

    18 shares
    Share 7 Tweet 5
  • LIST : Gov’t releases Revised Salary Structure for Teachers, Police, and Prisons Staff for FY 2024/2025

    112 shares
    Share 45 Tweet 28
Facebook Twitter

Contact Information

Watchdog Uganda is a portal for solution journalism, trending news plus cutting edge commentaries in the fields of politics, security, business, tourism, entertainment, technology, agriculture, climate change, environment, public health et al. We also give preference to Ugandan community news and topical discussions. The portal also publishes community news and topical discussions.

Email: editorial@watchdoguganda.com
To Advertise:Click here

Latest News

Uganda Woos UAE Investors with Vast Opportunities in Agriculture and Tourism

1st July 2025 at 20:07

Born To Cry: The Tragic Reality of Birth Asphyxia In Uganda As Government Launches My Baby’s Cry Campaign

1st July 2025 at 19:46

Check out

  • Trending
  • Comments
  • Latest
Minister Muruli Mukasa

LIST: New salary structure for civil servants starting July 2020 out; scientists, lecturers get juicy pay rise

24th May 2020 at 10:45
Pregnant woman

Shock as 17-year old boy impregnates his two sisters during Covid-19 lockdown 

17th June 2020 at 08:17
Sudhir Ruparelia is set to speak at business forum in United Kingdom

Billionaire Sudhir’s wisdom on how to invest in real estate

0

How a boy’s destiny turned from cotton grower to communications guru

0

Uganda Woos UAE Investors with Vast Opportunities in Agriculture and Tourism

1st July 2025 at 20:07

Born To Cry: The Tragic Reality of Birth Asphyxia In Uganda As Government Launches My Baby’s Cry Campaign

1st July 2025 at 19:46

© 2025 Watchdog Uganda

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Home
  • News
    • National
    • Politics
    • World News
    • Media Outreach Newswire
    • Africa News
    • Tourism
    • Community News
    • Luganda
    • Sports
      • Football
      • Motorsport
  • Op-Ed
    • #Out2Lunch
    • Conversations with
    • Politics
    • Relationships
  • Business
    • Agriculture
    • CEOs & Entrepreneurs,
    • Companies
    • Finance
    • Products
    • RealEstate
    • Technology
  • Entertainment
    • Lifestyle
  • People
    • Showbiz
      • Salon Mag
  • Special Report
    • Education
    • Voices
  • Reviews
    • Products
    • Events
    • Hotels
    • Restaurants
    • Places
  • WD-TV
  • Donate
  • China News

© 2025 Watchdog Uganda