• Contact Us
  • About Us
  • Advertise
  • Donate
  • Login
Watchdog Uganda
  • Home
  • News
    • National
    • Politics
    • World News
    • Media Outreach Newswire
    • Africa News
    • Tourism
    • Community News
    • Luganda
    • Sports
      • Football
      • Motorsport
  • Op-Ed
    • #Out2Lunch
    • Conversations with
    • Politics
    • Relationships
  • Business
    • Agriculture
    • CEOs & Entrepreneurs,
    • Companies
    • Finance
    • Products
    • RealEstate
    • Technology
  • Entertainment
    • Lifestyle
  • People
    • Showbiz
      • Salon Mag
  • Special Report
    • Education
    • Voices
  • Reviews
    • Products
    • Events
    • Hotels
    • Restaurants
    • Places
  • WD-TV
  • Donate
  • China News
No Result
View All Result
  • Home
  • News
    • National
    • Politics
    • World News
    • Media Outreach Newswire
    • Africa News
    • Tourism
    • Community News
    • Luganda
    • Sports
      • Football
      • Motorsport
  • Op-Ed
    • #Out2Lunch
    • Conversations with
    • Politics
    • Relationships
  • Business
    • Agriculture
    • CEOs & Entrepreneurs,
    • Companies
    • Finance
    • Products
    • RealEstate
    • Technology
  • Entertainment
    • Lifestyle
  • People
    • Showbiz
      • Salon Mag
  • Special Report
    • Education
    • Voices
  • Reviews
    • Products
    • Events
    • Hotels
    • Restaurants
    • Places
  • WD-TV
  • Donate
  • China News
No Result
View All Result
Watchdog Uganda
No Result
View All Result

OPINION: Why Rwanda, Arsenal partnership deal is good in all senses

Watchdog Uganda by Watchdog Uganda
7 years ago
in Voices
1 0

Warning: Trying to access array offset on value of type bool in /home/90/81/2028190/web/wp-content/themes/jnews/class/Image/ImageNormalLoad.php on line 70

Warning: Trying to access array offset on value of type bool in /home/90/81/2028190/web/wp-content/themes/jnews/class/Image/ImageNormalLoad.php on line 73
ShareTweetSendShare

By Muhereza Kyamutetera

In real life life, every consumption decision starts with AWARENESS- if I don’t know you, you simply do not exist and I therefore can’t make an informed decision to consume you or not.

Therefore communication, in the life of every brand is as important as the creation/manufacturing of that brand. For countries, investing in brand building is as important as building roads, power dams especially if you export services such as tourism.

To measure Return on Investment in advertising or how efficient is a particular expenditure on advertising, we adopt a Cost per a Thousand (CPM) model, which looks at how much you have spent, the number of people you expect to reach (also known as impressions) and then multiply that by 1,000. That tells you if actually you are making a wise investment or not.

For starters the English Premiership is one of the most watched leagues with broadcast rights in over 156 countries and 202 territories with global weekly audiences of 4.2 billion eyeballs/viewers.

Arsenal, being one of the top flight clubs attracts huge audiences estimated at an average 1.2 million viewers in the UK alone on match-day. The Arsenal Shirt with almost 1 million replica original jerseys sold annually (this excludes almost a similar number fakes) is seen more than 35 million times a day globally according to Club estimates.

This is driven largely by a global fan audience in excess of 100 million. Arsenal is also has a heavy online presence of 5.5 million website visitors per month, 13.8m twitter fans, 38m followers on Facebook, 11m on Instagram, 4.4m on G+ and 830k on YouTube.

This is before adding the combined online followers of the individual Arsenal players and coaches which is in excess of 10m.

Now for all the doubting Thomases, we can do the maths, Rwanda will be spending annually some $13.3 million for the shirt deal.

Is this a good deal or not?

Secondly there will be an even bigger question of CONVERSION at the end for the 3 years. How well did Rwanda convert this awareness into actual tourist arrivals? Even more importantly, did the deal attract the right size of wallets?

Now back home, before we crucify the team running UTB, we need to ask, for the money we allocated them, how did they spend it and what value have we gotten?

The million dollar question is, do they even know?


Do you have a story in your community or an opinion to share with us: Email us at editorial@watchdoguganda.com
ShareTweetSendShare

Related Posts

Op-Ed

Revitalizing NBS Barometer: Why Moses Bigirwa’s Independent Voice is the Spark Uganda Audience Needs

14th October 2025 at 22:49
URA Boss Rujoki should quickly iron out this matter with the ministry of Health, Parlimanet and affected agencies
Health

MIKE SSEGAWA: Taxing Vaccines Betrays Uganda’s Health Triumphs – Act Now to Save Our Children

4th October 2025 at 00:49
Court

5th September 2025 at 14:20
Next Post

Benefits and Challenges in the Continental Free Trade Area (CFTA) Initiative in Africa

  • NAGRC’s Super Goat Breed Poised to Transform Uganda into a Major Exporter

    3205 shares
    Share 1282 Tweet 801
  • Chris Rwakasisi: From Obote’s Security Minister to a Symbol of Forgiveness in Today’s Uganda

    38 shares
    Share 15 Tweet 10
  • 10 dangerous hotspots known for prostitutes in Kampala

    1294 shares
    Share 518 Tweet 324
  • Col. Samson Mande: Why I fled Uganda and how I reconciled with Museveni

    32 shares
    Share 13 Tweet 8
  • Gen. Chefe Ali: The Silent Storm Behind Uganda’s Liberation and Kenzo’s Legacy

    32 shares
    Share 13 Tweet 8
Facebook Twitter

Contact Information

Watchdog Uganda is a portal for solution journalism, trending news plus cutting edge commentaries in the fields of politics, security, business, tourism, entertainment, technology, agriculture, climate change, environment, public health et al. We also give preference to Ugandan community news and topical discussions. The portal also publishes community news and topical discussions.

Email: editorial@watchdoguganda.com
To Advertise:Click here

Latest News

Youth Activist Angella Namirembe Dies at 27 in Tragic Road Accident

21st October 2025 at 21:35

Inspectorate of Government collaborates with Karamoja Anti-Corruption Coalition to strengthen corruption fight

21st October 2025 at 19:56

Check out

  • Trending
  • Comments
  • Latest

NAGRC’s Super Goat Breed Poised to Transform Uganda into a Major Exporter

17th September 2025 at 08:52
Minister Muruli Mukasa

LIST: New salary structure for civil servants starting July 2020 out; scientists, lecturers get juicy pay rise

24th May 2020 at 10:45
Sudhir Ruparelia is the undisputed king of Kampala

Billionaire Sudhir’s wisdom on how to invest in real estate

0

How a boy’s destiny turned from cotton grower to communications guru

0

Youth Activist Angella Namirembe Dies at 27 in Tragic Road Accident

21st October 2025 at 21:35

Inspectorate of Government collaborates with Karamoja Anti-Corruption Coalition to strengthen corruption fight

21st October 2025 at 19:56

© 2025 Watchdog Uganda

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Home
  • News
    • National
    • Politics
    • World News
    • Media Outreach Newswire
    • Africa News
    • Tourism
    • Community News
    • Luganda
    • Sports
      • Football
      • Motorsport
  • Op-Ed
    • #Out2Lunch
    • Conversations with
    • Politics
    • Relationships
  • Business
    • Agriculture
    • CEOs & Entrepreneurs,
    • Companies
    • Finance
    • Products
    • RealEstate
    • Technology
  • Entertainment
    • Lifestyle
  • People
    • Showbiz
      • Salon Mag
  • Special Report
    • Education
    • Voices
  • Reviews
    • Products
    • Events
    • Hotels
    • Restaurants
    • Places
  • WD-TV
  • Donate
  • China News

© 2025 Watchdog Uganda