Kampala, Uganda – 27 December 2024 – Global communications platform Infobip has reported record-breaking communications interactions during Cyber Week, underscoring the rising importance of Rich Communication Services (RCS) and conversational experiences. The platform recorded 11.6 billion communications interactions between Friday, 29 November, and Monday, 2 December, representing a 41% increase compared to last year.
The data highlights a growing preference for conversational experiences, where customers can seamlessly complete entire journeys — from browsing to purchasing — on a single channel. This year, SMS, email, and WhatsApp together accounted for 5.5 billion interactions. Notably, email interactions saw a substantial 94% increase compared to 2023. As anticipated by Infobip, RCS interactions also rose significantly, solidifying its role as a key channel for retailers globally. During Cyber Week, RCS interactions increased by an impressive 349% compared to the previous year.
The data further revealed a notable increase in interactions on Saturday, 30 November, and Sunday, 1 December, with over 5.1 billion interactions recorded up from 3 billion during the same period in 2023. This trend highlights the growing efforts of businesses and brands to engage cost-conscious consumers beyond Black Friday and Cyber Monday alone.
Ivan Ostojić, Chief Business Officer at Infobip, said: “Our data confirms our predictions that RCS would become a critical channel for businesses and brands this year as they sought to deliver rich, personal and conversational experiences for their customers. As our data also shows, consumers are interested in shopping during the entire week and month of November and not just on Black Friday or Cyber Monday, with a 70% increase in interactions on Saturday and Sunday this year compared to last. Moreover, our data shows that Infobip helped businesses and brands complete successful and prompt consumer journeys and commercial transactions without fail.”
About Infobip
Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections.
Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić, Roberto Kutić and Izabel Jelenić.
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