• Contact Us
  • About Us
  • Advertise
  • Donate
  • Login
Watchdog Uganda
Advertisement
  • Home
  • News
    • National
    • Politics
    • World News
  • Business
    • Agriculture
    • Finance
    • RealEstate
    • Technology
  • Op-Ed
  • Entertainment
    • Lifestyle
    • Showbiz
  • Sports
    • Football
    • Motorsport
  • Special Report
    • Education
    • People
  • Travel
  • Video
  • Luganda
No Result
View All Result
  • Home
  • News
    • National
    • Politics
    • World News
  • Business
    • Agriculture
    • Finance
    • RealEstate
    • Technology
  • Op-Ed
  • Entertainment
    • Lifestyle
    • Showbiz
  • Sports
    • Football
    • Motorsport
  • Special Report
    • Education
    • People
  • Travel
  • Video
  • Luganda
No Result
View All Result
Watchdog Uganda
No Result
View All Result

Top Ugandan News Websites Resolve To Block Google Ads

watchdog by watchdog
4 years ago
in News
1 0
Share on FacebookShare on Twitter

By Jeddy Genrwot (PC Tech Mag)

Ugandan online publishers under the umbrella body, “Online Media Publishers Association (OMPA)” have resolved to block all ad placements from local advertisers on their websites.

Sign Up to U-Bet and Get a free 100% bonus now. Click here

Hill Water

The association, constituting of at least 20 websites, said in a statement that the unanimous decision was reached in the interest of safeguarding members’ commercial interests in light of a growing trend by local companies to redirect digital advertising to ad serving operations, notably, Google AdWords. This has led to a loss of significant amounts of revenue for OMPA members, the Association said.

Advertisers such as Stanbic Bank, Vodafone Uganda, Ayo Uganda, Smile Communications, Kilimall, among others had their adverts removed from all of the 20 websites, as the publishers moved to mitigate a growing trend where ad agencies are sneaking banners into their websites through Google AdSense.

Almost all publishers currently run Google Ads as an alternative revenue stream, but give preference to direct sales. Google pays significantly less than each advertisers rate card.

The move, however does not affect foreign ads served by Google (and similar operations) will be allowed to display on members’ websites.

The Association’s president Giles Muhame noted that the blockade is intended to encourage advertisers to utilize their websites better.

“This move is aimed at encouraging Ugandan companies/institutions/organizations to make good use of local sites which enjoy a combined audience/reach of 8 million people to market their services,” noted Mr. Muhame.

“It is our belief as an association that this will lead to a mutually beneficial relationship where indigenous websites are empowered to grow thanks to the advertising revenue from local partners while at the same time delivering an even greater value for local advertisers by reaching wider audiences,” he added.

The Association also noted that Google currently does not pay any taxes on the money made from Uganda through its Display Network.

The websites include:

1. Matooke Republic
2. ChimpReports
3. Howwe.biz
4. Eagle Online
5. Xclusive Uganda
6. Trumpet News
7. Kampala Scene
8. Campus Bee
9. The Ugandan
10. The Watchdog
11. Big Eye UG
12. PC Tech Magazine
13. Kawowo Sports
15. CEO Magazine
16. The Investigator
17. Showbiz
18. The Insider



Do you have a story in your community or an opinion to share with us: Email us at editorial@watchdoguganda.com

ShareTweetSend
Previous Post

Huawei Unveils 5G-Oriented Microwave Bearer Solution, Usher In a New Era of Microwave Bearer

Next Post

Huawei Launches New-Generation 5000 Series Base Station

Next Post

Huawei Launches New-Generation 5000 Series Base Station

Subscribe to Our Newsletter

Our news in your inbox. Subscribe to receive Watchdog Uganda news in your email at no cost.

Check your inbox or spam folder to confirm your subscription.

Facebook Twitter

Contact Information

Plot 23, Yusuf Lule Road
PO Box 7661 Kampala, Uganda
Office Line: +256 777 286 815
Email: editorial@watchdoguganda.com
To Advertise:Click here

© 2020 Watchdog Uganda

No Result
View All Result
  • Home
  • News
    • National
    • Politics
    • World News
  • Business
    • Agriculture
    • Finance
    • RealEstate
    • Technology
  • Op-Ed
  • Entertainment
    • Lifestyle
    • Showbiz
  • Sports
    • Football
    • Motorsport
  • Special Report
    • Education
    • People
  • Travel
  • Video
  • Luganda

© 2020 Watchdog Uganda

Welcome Back!

Login to your account below

Forgotten Password?

Create New Account!

Fill the forms below to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In