African media leaders have issued a strong call for transparency, accountability, and ownership in the age of artificial intelligence as the fourth edition of the Africa Media Festival (AMF 2026) concluded in Nairobi today.
The call comes against the backdrop of a generational transformation driving both media and political change across the continent. Much younger, digitally native audiences are not only consuming news differently, but actively influencing political engagement, civic discourse, and media power structures across the continent.
Collaboration emerged as a defining thread, with a strong push for African journalists and creators to rethink ownership by moving beyond content production to controlling platforms, intellectual property, and distribution channels.
The discussions were dominated by a convergence of pressures redefining journalism, from shrinking newsroom revenues and regulatory constraints to the growing influence of digital platforms, artificial intelligence (AI), and a new generation of content creators reshaping public discourse.
“With AI increasingly shaping the nature of how we consume information, we are seeing the emergence of fast-growing digital outlets that we perceive to be local but which in reality are foreign-owned and AI-driven, thus blurring lines between authentic journalism and externally influenced narratives,” said Ugandan journalist and Baraza Media Lab board chair Daniel Kalinaki in his keynote address.
Raising urgent questions about bias, credibility, and the integrity of news ecosystems, Kalinaki warned on the increasing risk of AI-generated summaries, automated content, and opaque algorithms that are rapidly redefining how information is produced, distributed, and consumed.
The festival also spotlighted a growing trend of political leaders opting for direct engagement through digital platforms and highly curated audiences, leading to concerns about declining accountability and the manipulation of public discourse in critical socio-political and economic conversations.
Amid these disruptions, participants acknowledged that traditional media models face significant decline or transformation, with power steadily shifting toward independent creators, smaller agile platforms, and decentralised media networks.
“What lies ahead is not simply the decline of legacy institutions, but the emergence of a more decentralised, creator-driven and technologically mediated ecosystem. One that will require new models of ownership, stronger collaboration and a renewed commitment to transparency,” reflected Martie Mtange, the curator Africa Media Festival.
Despite these structural challenges facing the industry, AMF 2026 closed on a celebratory note with the Africa Media Awards (AMA), recognising outstanding journalists, creators, and innovators redefining storytelling across the continent.
A standout moment was the introduction of the ‘Creator for Good Award,’ signalling a deliberate shift toward recognising impact-driven digital storytelling and civic engagement. The inaugural award was presented to Kenyan content creator Mike Muchiri, now known as Ziya, whose work reflects a growing movement of creators using digital platforms to drive social awareness and youth engagement.
Ziya is the founder of Civic Rights Africa, a youth advocacy and policy education platform that seeks to awaken the civil rights movement among youth in the continent.
“I am deeply honoured to be the recipient of the inaugural ‘Creator for Good’ Award. Baraza Media Lab has greatly supported creators like myself who are in the civic space, who are using their platform for good. This award is therefore not just for me, it is shared with every single creator who chooses to not be silent in the face of extreme corruption, blatant disregard of our constitution, as well as for human dignity and for human life,” said Ziya.
According to Baraza Media Lab, Ziya’s evolution from a comedic digital entertainer to a purpose-driven creator underscores broader shifts within Africa’s media ecosystem, where influence is increasingly tied to authenticity, identity, and civic impact.
Other winners for the night included Robert Amalemba (Kenya), Umar Farouk (Nigeria), and Tracy Bonareri (Kenya), who emerged the winners, first Runners Up, and second runners up in the Human Rights Journalism Award category.
Professor Kwame Karikari, who had received the Africa Editors Forum Lifetime Service to Journalism Award at the Africa Editor’s congress earlier in the week, was also acknowledged for his tireless advocacy work for press freedom in the African continent.
Beyond formal sessions, organisers integrated wellness programming, including therapy support and informal activities in acknowledgement of the emotional toll of covering complex issues such as conflict, repression, and industry instability.
Held under the theme “Resilient Storytelling: Reimagining Media Freedom,” the two-day convening brought together over 200 organisations from 31 countries, positioning the festival as a critical platform for collaboration, innovation, and collective problem-solving across Africa’s evolving media ecosystem.
Meanwhile, Baraza Media Lab is a media and creative platform founded in 2019 that supports independent media, creators, and technologists through funding, training, and collaboration. Its mission is to build a sustainable, ethical, and inclusive media ecosystem in Kenya and re-imagine the future of African media.
Baraza Media Lab is a growing community where Africa’s media and creative minds come together to create, connect, and inspire. We create spaces where ideas are realized, relationships are strengthened, and meaningful change begins with bold conversations. Anchored in inclusion and a shared commitment to impactful storytelling, Baraza empowers media and creatives to craft narratives that reflect society, challenge perspectives, and ignite new possibilities across the continent and beyond
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