In a move to further its commitment to women’s economic empowerment, Equity Bank Uganda has held its second national edition of the Abakyala Ku Ntiiko initiative in Masaka on on Tuesday March 18th.
The event, which unfolded at Zebra Hotel Masaka brought together women entrepreneurs, industry leaders, and financial experts, focused on equipping women in small-scale and micro-businesses with financial literacy, access to capital, and strategies for sustainable business growth.
The expansion of Abakyala Ku Ntiiko follows the successful launch of its 2024 edition in Kampala on March 13th. The initiative, which translates to “Women on the Throne,” serves as a platform for women to gain practical skills and insights needed to navigate the complexities of business, career, and personal life.
The Masaka edition featured a high-level panel discussion that provided attendees with valuable perspectives on overcoming business challenges and maintaining financial discipline.
The session was graced by influential women, including Kellen Nampurira, CEO of Zebra Hotel; Jessica Naawe, DPC Kimanya Kabonera; and Dr. Olive Nabirye, a businesswoman and National Water and Sewerage Corporation (NWSC) representative.
Dr. Nabirye emphasized the need for entrepreneurs to conduct background checks on employees before hiring them, stating that staffing decisions significantly impact business efficiency and trust.
“You have to know the people you hire as staff because they can either fail or lift your business. Create a mutual professional relationship with your staff, get to know what they go through or want, and this will make it easy for you to achieve your business goals,” she advised.
Kellen Nampurira shared her personal journey from working in a bakery to owning one of Masaka’s leading hotels. She highlighted patience and consistency as critical success factors for women in business.
Meanwhile, Jessica Naawe encouraged women to embrace financial independence through savings groups. “Get into groups and save because if you are doing something—whether business or formal employment—not begging, life is easy,” she said. She also spoke about balancing multiple responsibilities, noting that setting boundaries and ensuring personal well-being is essential for long-term success.
A major discussion point was financial management, with panelists urging women to maintain accurate financial records, embrace accountability, and develop a strong saving culture. Participants also raised concerns about the difficulty of balancing business, family, and self-care. The panelists offered strategies for managing these competing demands, emphasizing time management and delegation.
Equity Bank’s Masaka Branch Manager, Darius Tumwesigire, reaffirmed the bank’s commitment to supporting women-led enterprises. “We are here to serve women and provide the financial tools they need to grow their businesses,” he stated.
During the event, Equity Bank introduced tailored financial solutions for women, including the EquiMama product, which offers financial support alongside health insurance benefits.
“With EquiMama, women not only get financial support but also health coverage, ensuring they stay strong and focused on their businesses,” explained Florence Bukko Nakku, a Micro Banking Officer at Equity Bank.
As the Abakyala Ku Ntiiko initiative continues to expand, Equity Bank aims to reach more regions, empowering women entrepreneurs with essential skills and financial resources to strengthen their businesses and drive economic growth.
With the success of the Masaka edition, the initiative has reinforced its mission to provide women with the knowledge and practical tools they need to thrive in business and life.
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