Rwanda’s SKOL Breweries Limited has unveiled a new packaging line aimed at consolidating the brewer’s market share that currently stands at 20 per cent. The expansion that was partly funded by European Investment Bank and local banks is said to have cost over US$10m (RWf 9bn).
Speaking during the opening ceremony’s Rwanda’s Prime Minister, Edouard Ngirente urged investors to take advantage of the favourable business environment in the country. Skol grew its market share by 20 per cent in 2018 from 5 per cent in 2010, Ivan Wulffaert , General Manager revealed.
Last year, the second biggest local beer manufacturer by market share unveiled its latest brand, SKOL Select.
“One of the key indications of Skol Brewery’s growing market share is that the brewer’s distribution has grown by 30 times in the past seven years. Consumers are looking for a better taste and satisfying quality products,” said Wulffaert.
Ngirente said that Skol Ltd’s continued expansion favours the country’s ambitious plan to increase export’s base by 17 per cent annually. Skol Brewery Ltd, a subsidiary of Belgium-based UNIBRA, entered the Rwandan market in 2010.
According to figures the company surpassed due to its wide range of brands. It’s estimated that the brewery currently contributes over Rwf 20 billion to the national coffers.
Skol made headlines recently when it was announced, that it had entered into an agreement to be the regional beer partner of English Premier League giants Arsenal Fc. The three-year deal comes after Rwanda Development Board entered sponsorship agreement to be Arsenal Tourism Partner. SKOL is already involved in local football and currently have a deal with local giants Rayon Sports.
