By Ison Rocky A
Here’s the scenario. You’ve written an amazing post, proofread, edit, and hit publish. But after months of publishing, you’re still not getting any traction?—?no one is reading your post contents.
You feel frustrated and sad. In fact, many a time you feel like giving up. It is not easy to be in a situation where, after spending time and energy researching and creating a high-quality website post, no one reads your article.
I know this is what we are facing!
The good news is that there are many incredible ways to get more readers to our website. This brings us to a few, actually two that I have researched and compiled.
In this article I have focused only on Content creation.
#• Craft catchy headlines
Try to come up with an irresistible headline for your post. It might be a numbered headline, a headline that makes a promise, headline that triggers curiosity, et al.
A study shows that traffic can vary by as much as 500% based on the headline alone. I know you are asking yourself how? Check Howwe.biz. They just drop a headline and one line in the body and that’s all.
What types of headlines are irresistible?
Now, let’s look at the various irresistible headlines you can come up with and how they can help you attract more readers to your website.
Headlines that trigger curiosity
For example, a headline that triggers curiosity doesn’t give out much information to readers. The concept is to tease your readers and make them click. When we use social media as a marketing tool, we only share a headline, picture and an excerpt in a link. So we need to make someone curios to click that link which in turn gives us a view and a user on our analytics.
Curiosity is a characteristic associated with inquisitive thinking, namely: investigation, exploration, and learning. It moves readers to click to find out more about the content.
Numbered headlines give readers something to hold on?—?a number of tips, guide, or steps to solving their problems. It offers readers different ways in numbers that work to solve their problems where they can choose from.
In this way, our readers get to know what they’re getting into.
An analysis by Conductor experimented with 5 types of headlines. It shows that headlines with numbers performed better than those without. I think this applies to Watchdog Uganda, if you analyze numbered headlines, they are doing better than the other headlines.
Here’s what Andy Crestodina said about using numbered headlines for your blog post.
“Numerals, not just numbers, are part of the magic. In a line of letters, numerals stand out. So don’t write a headline with “Eight Things,” write one with “8 things.””?—?Andy Crestodina
So, it’s not just about using numbers in your posts. Use numerals, they perform best. Copy that!
A promise-driven headline
A Promise-Driven headline offers readers the benefits of reading your content. If they can’t figure out the benefits of your content from your headline, they will not click to read. So, when crafting a headline that makes a promise(s), be sure to let readers know what’s in it for them.
Here’s what Barry Feldman of “Feldman Creative” said about a promise-driven headline:
“Consider content marketing a war zone. The battle is for attention and your headline is your weapon. The reader’s perpetually?—?but subconsciously?—?asking, “Why should I read this?” Answer the question. Make it unmistakably clear what the reader gains by investing time in your content.
The pulling power of a magnetic headline traces to its promise. Simply stated, it’s a benefit“?—?Barry Feldman
There are many ways to craft catchy, irresistible headlines. Identify these and use them to increase your website post readership.
#• Create compelling website posts consistently
Now that we’ve successfully crafted a catchy headline that promised our readers some benefits, some amazing ways to solve their problems, or makes them curious about our posts, etc.
It’s time to frequently create compelling content because, at this point, our readers are eager to read our post. Thus, write for our readers, with their problems, issues, and aspirations in mind, not for ourselves or business.
Identify readers’ difficulties, struggles, contents they love to read, et al. Once you find these, write about them, solve their problems and answer their questions with your writing.
You can as well rewrite your old posts and republish them on the website. This will help you create unique content and save you time as well. Use incredible tools like Service Scape to create and edit your content to help you maintain consistency. With Service Scape you can get your work done in less time.
Consequently, make sure that you are consistent with publishing compelling content often, as this will give your readers a reason to keep coming back for more.
When you create high-quality website posts often, your readers will come looking for your content because they find it informative and useful. Most important of all, it will dramatically increase traffic to your site, make you an expert and authority in your niche.
Here’s what Neil Patel said about regularly creating high-quality content:
“But the few digital marketing influencers who spend their time creating the right content drive more traffic and leads than they can handle because they continue developing awesome content for their own website.” -Neil Patel
For instance, Search Engine Journal has regularly produced high-quality content which has resulted in incredible traffic to their website, with over 1,000,000 monthly visitors.
The study points out that sites with consistent high-quality content experience remarkable traffic growth of 7.8× more than those without consistent compelling blog posts.
That’s it for now.
To be continued…
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