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Reading: Hotel Next: How this Hotel is Boosting Tourism In Masaka City
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BusinessEntrepreneursHotelsLifestyleNationalNewsPeopleRestaurantsReviewsTourismTravel

Hotel Next: How this Hotel is Boosting Tourism In Masaka City

Brian Mugenyi
Last updated: 2nd March 2025 at 14:53 2:53 pm
Brian Mugenyi
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In a world where work-life balance is increasingly prioritized, finding a haven for relaxation and rejuvenation is essential. For many, this means escaping the daily grind to enjoy quality time with family or friends. Hotel Next, located in Masaka City, Uganda, has emerged as a premier destination for both leisure and business travelers, offering a unique blend of comfort, luxury, and cultural charm. Beyond its role as a hospitality hub, Hotel Next is playing a pivotal role in boosting Uganda’s tourism industry, showcasing the potential of local investments to drive economic growth and global visibility.

A Vision for Tourism and Hospitality

Hotel Next, which opened its doors on July 1, 2023, is the brainchild of Sotius Ssegawa, a visionary entrepreneur with a passion for promoting Uganda’s tourism sector. Ssegawa, a graduate of Mutesa I Royal University with a degree in information technology, coupled with postgraduate qualifications in project planning and management, has leveraged his expertise to create a facility that stands out in the competitive hospitality industry. His commitment to excellence is evident in the hotel’s design, which features flat-topped structures adorned with blue and white hues, complemented by historical portraits and fine-tuned artwork that reflect Uganda’s rich cultural heritage.

Situated in Soweto Sub-Parish, Masaka City, Hotel Next has quickly become a landmark, attracting both local and international visitors. Its strategic location near key tourist attractions, such as Queen Elizabeth National Park and cultural sites like Buddu County, positions it as a gateway for travelers exploring Uganda’s natural and historical treasures.

A Hub for Local and International Visitors

Hotel Next’s impact extends beyond its aesthetic appeal. With 34 well-appointed rooms equipped with modern amenities such as air conditioning and high-speed internet, the hotel caters to a diverse clientele. Room rates range from UGX 250,000 for double occupancy to UGX 300,000 for executive suites, making it an accessible yet luxurious option for travelers. The hotel’s restaurant offers a variety of local and international cuisines, ensuring that guests enjoy a culinary experience that reflects Uganda’s vibrant flavors.

The hotel’s conference facilities further enhance its appeal. With two fully equipped conference rooms accommodating 200 and 250 people respectively, Hotel Next has become a preferred venue for corporate events, workshops, and government meetings. This versatility has not only boosted the hotel’s revenue but also positioned it as a key player in Masaka City’s growing business ecosystem.

Driving Tourism and Economic Growth

Uganda, often referred to as the “Pearl of Africa,” is renowned for its breathtaking landscapes, diverse wildlife, and rich cultural heritage. However, the country’s tourism potential remains underutilized due to limited infrastructure and visibility. Hotel Next is addressing this gap by providing world-class accommodation and services that meet the needs of both domestic and international tourists.

Ssegawa’s vision is clear: to create a facility that not only serves as a relaxation haven but also promotes Uganda as a top tourist destination. “I have a journey to walk and create a difference in the hotel business in Masaka City and Uganda,” Ssegawa said during an interview. His efforts are already paying off, with guests from the United States, Canada, Dubai, and across Africa frequenting the hotel.

Community Impact and Future Prospects

Hotel Next’s success is not just measured by its profitability but also by its positive impact on the local community. By employing local staff and sourcing goods and services from nearby businesses, the hotel contributes to Masaka City’s economic development. Additionally, its commitment to cleanliness, security, and exceptional customer service has earned it a stellar reputation among residents and visitors alike.

Looking ahead, Ssegawa has ambitious plans to expand the facility. A seven-story extension is currently under construction, which will add 45 rooms, including presidential suites, a swimming pool, and a health club. These enhancements are expected to further elevate Hotel Next’s status as a leading hospitality destination in the region.

A Model for Sustainable Tourism

Hotel Next exemplifies how local entrepreneurs can drive sustainable tourism development. By combining modern amenities with cultural authenticity, the hotel offers a unique experience that resonates with travelers seeking both comfort and connection to Uganda’s heritage. Its success story serves as an inspiration for other investors to explore opportunities in Uganda’s tourism sector, which has the potential to become a major driver of economic growth.

In conclusion, Hotel Next is more than just a hotel; it is a testament to the power of vision, hard work, and community engagement. As it continues to attract visitors from around the world, it is not only boosting Masaka City’s profile but also shining a spotlight on Uganda’s untapped tourism potential. With leaders like Sotius Ssegawa at the helm, the future of Uganda’s hospitality industry looks brighter than ever.

Brian Mugenyi is a writer and analyst with a keen interest in tourism and economic development. For feedback, contact mugenyijj@gmail.com 


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ByBrian Mugenyi
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Brian Mugenyi is a Ugandan Journalist who has worked with different Media Organizations in Uganda such as Nation Media Group and Watchdog Uganda with a bias in Explanatory reporting, Sports and feature writing. In 2018, he emerged the 1st runners up in the Regional Sports Journalist of the year awards organized by Sports Journalists Choice Awards. He has featured on different radio shows such as Akaati kebyemizannyo and Eriiso Lyebyemizannyo on CBS FM, Star FM and Radio Sapiencia as a Sports analyst and football commentator. You can reach him via Email: mugenyijj@gmail.com or Telephone: +256 775 846 606/ +256752469758
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