• Contact Us
  • About Us
  • Advertise
  • Donate
  • Login
Watchdog Uganda
  • Home
  • News
    • National
    • Politics
    • World News
    • Media Outreach Newswire
    • Africa News
    • Tourism
    • Community News
    • Luganda
    • Sports
      • Football
      • Motorsport
  • Op-Ed
    • #Out2Lunch
    • Conversations with
    • Politics
    • Relationships
  • Business
    • Agriculture
    • CEOs & Entrepreneurs,
    • Companies
    • Finance
    • Products
    • RealEstate
    • Technology
  • Entertainment
    • Lifestyle
  • People
    • Showbiz
      • Salon Mag
  • Special Report
    • Education
    • Voices
  • Reviews
    • Products
    • Events
    • Hotels
    • Restaurants
    • Places
  • WD-TV
  • Donate
  • China News
No Result
View All Result
  • Home
  • News
    • National
    • Politics
    • World News
    • Media Outreach Newswire
    • Africa News
    • Tourism
    • Community News
    • Luganda
    • Sports
      • Football
      • Motorsport
  • Op-Ed
    • #Out2Lunch
    • Conversations with
    • Politics
    • Relationships
  • Business
    • Agriculture
    • CEOs & Entrepreneurs,
    • Companies
    • Finance
    • Products
    • RealEstate
    • Technology
  • Entertainment
    • Lifestyle
  • People
    • Showbiz
      • Salon Mag
  • Special Report
    • Education
    • Voices
  • Reviews
    • Products
    • Events
    • Hotels
    • Restaurants
    • Places
  • WD-TV
  • Donate
  • China News
No Result
View All Result
Watchdog Uganda
No Result
View All Result

Invest in tourism and you will never regret – former UTB boss Asiimwe

Caesar Abangirah by Caesar Abangirah
6 years ago
in National, News, Tourism
10 1
ShareTweetSendShare

If there is any industry one should invest in, it certainly has to be tourism, former Uganda Tourism Board (UTB) chief executive officer Stephen Asiimwe has advised.

He was speaking at a farewell dinner organised in his, and former deputy CEO John Ssempebwa’s honour at the Sheraton Kampala Hotel on Thursday.

Mr and Mrs Asiimwe
Mr and Mrs Asiimwe

The function was also used to launch UTB’s 2018/19- 2019/20 Strategic Plan by Prof. Ephraim Kamuntu, the Minister of Tourism, Wildlife and Antiquities

According to Asiimwe – who opted not to contest for another term after five years at UTB’s helm – Ugandans would rather pool their money, invest it and wait for returns.

“Tourism is the way to go if you want to make money. Here is my advice. Put your money together as a group of say 30 people and invest in tourism. This is because it is better for you to earn Shs10 million with one percent (of the partnership) than own 100 per cent and earn Shs1 million,” he advised.

Great Lakes Safaris' Amos Wekesa and UTB boss Lilly Ajarova
Great Lakes Safaris’ Amos Wekesa and UTB boss Lilly Ajarova

However, ‘Double-O-Seven’ (he was the seventh UTB chief) also warned that ‘tourism is not like a piece of omelette’.

“Even as I encourage you to invest in the industry, it is tough. We were judged unfairly when we erred because we were compared to the likes of France and Bahamas.  However, having registered a remarkable increase in tourists and foreign earnings (under certain circumstances) is no mean feat. And for you to judge us against Bahamas is unfair.”

Former UTB deputy CEO John Ssempebwa
Former UTB deputy CEO John Ssempebwa

Uganda welcomed about 1,900,000 tourist arrivals in 2018, approximately 497,591 more than those who visited the country in 2017. UTB speculates that 2019 will be better.

Ssempebwa, who has landed a job as president of SwimSave Uganda also used the occasion to preach about the advantages of ‘learning how to swim’.

This after he extensively joked about how he and Asiimwe were more like Vice President Ssekandi and his boss President Museveni.

Prof. Kamuntu launched the Uganda Tourism Board Strategic Plan
Prof. Kamuntu launched the Uganda Tourism Board Strategic Plan

“Stephen, you did not need me. You were my boss for five years, but I was your Ssekandi. In all honesty, Museveni does not need Ssekandi, just like you never needed me to run UTB,” he joked, throwing guests in the Rwenzori Ball Room in fits of laughter.

Jokes aside, Ssempebwa said about 50 per cent of would be investors are afraid of water and swimming and thus the need to teach the populace how to swim.

Guests fill their plates
Guests fill their plates

“Water phobia discourages marine tourism,” he said. “And as SwimSave Uganda, we are here to demystify that.”

He later on advised the incoming UTB team led by Lilly Ajarova and Bradford Ochieng to ‘brand and tell the whole world what the Pearl of Africa really means’ as well as rid the industry of rogue tour operators.

Code 9 provided the entertainment
Code 9 provided the entertainment

Other speakers on the night included UTB chairman Daudi Migereko, who said government was on top of the security situation in national parks, as well as Prof. Kamuntu.

 

All Photos by MetMedia


Do you have a story in your community or an opinion to share with us: Email us at editorial@watchdoguganda.com
Share40Tweet1SendShare

Related Posts

Business

CAN JOHN BOSCO MUWONGE CLAIM A SPOT AMONG AFRICA’S WEALTHIEST?

5th July 2025 at 18:09
Chancellor of Jinja Diocese and Bishop’s Secretary, Fr. Gerald Mutto
News

Preparations for St. Gonzaga Gonza Day celebrations complete 

4th July 2025 at 17:54
News

New business lounge commissioned at Entebbe International Airport

4th July 2025 at 16:40
Next Post

Sara, the girl who was born in a mango tree above the floods making remarkable progress

  • Prostitution in Uganda- Courtesy Photo

    10 dangerous hotspots known for prostitutes in Kampala

    1111 shares
    Share 444 Tweet 278
  • Silent Billionaire Bosco Muwonge Buys Mukwano Arcade at UGX 250 Billion Cash Down

    36 shares
    Share 14 Tweet 9
  • LIST: New salary structure for civil servants starting July 2020 out; scientists, lecturers get juicy pay rise

    2286 shares
    Share 914 Tweet 572
  • Uganda’s Billionaires 2025: Once Again Sudhir Ruparelia Leads a Resilient Pack

    44 shares
    Share 18 Tweet 11
  • LIST : Gov’t releases Revised Salary Structure for Teachers, Police, and Prisons Staff for FY 2024/2025

    120 shares
    Share 48 Tweet 30
Facebook Twitter

Contact Information

Watchdog Uganda is a portal for solution journalism, trending news plus cutting edge commentaries in the fields of politics, security, business, tourism, entertainment, technology, agriculture, climate change, environment, public health et al. We also give preference to Ugandan community news and topical discussions. The portal also publishes community news and topical discussions.

Email: editorial@watchdoguganda.com
To Advertise:Click here

Latest News

CAN JOHN BOSCO MUWONGE CLAIM A SPOT AMONG AFRICA’S WEALTHIEST?

5th July 2025 at 18:09
Bwanika Joseph

BWANIKA JOSEPH: The Ballot and the Briefcase, Uganda’s Corporate Workers Must Vote for Fairness and Dignity

5th July 2025 at 10:36

Check out

  • Trending
  • Comments
  • Latest
Minister Muruli Mukasa

LIST: New salary structure for civil servants starting July 2020 out; scientists, lecturers get juicy pay rise

24th May 2020 at 10:45
Pregnant woman

Shock as 17-year old boy impregnates his two sisters during Covid-19 lockdown 

17th June 2020 at 08:17
Sudhir Ruparelia is set to speak at business forum in United Kingdom

Billionaire Sudhir’s wisdom on how to invest in real estate

0

How a boy’s destiny turned from cotton grower to communications guru

0

CAN JOHN BOSCO MUWONGE CLAIM A SPOT AMONG AFRICA’S WEALTHIEST?

5th July 2025 at 18:09
Bwanika Joseph

BWANIKA JOSEPH: The Ballot and the Briefcase, Uganda’s Corporate Workers Must Vote for Fairness and Dignity

5th July 2025 at 10:36

© 2025 Watchdog Uganda

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Home
  • News
    • National
    • Politics
    • World News
    • Media Outreach Newswire
    • Africa News
    • Tourism
    • Community News
    • Luganda
    • Sports
      • Football
      • Motorsport
  • Op-Ed
    • #Out2Lunch
    • Conversations with
    • Politics
    • Relationships
  • Business
    • Agriculture
    • CEOs & Entrepreneurs,
    • Companies
    • Finance
    • Products
    • RealEstate
    • Technology
  • Entertainment
    • Lifestyle
  • People
    • Showbiz
      • Salon Mag
  • Special Report
    • Education
    • Voices
  • Reviews
    • Products
    • Events
    • Hotels
    • Restaurants
    • Places
  • WD-TV
  • Donate
  • China News

© 2025 Watchdog Uganda