The Uganda Tourism Board (UTB) is scheduled to promote Uganda at the biggest travel show in North America.
The New York Times Travel Show is scheduled for January 25- 27, 2019 in New York City and shall bring together more than 500 exhibitors from over 170 destinations.
UTB, alongside Uganda’s Market Destination Representative in North America (PHG Group) and eight Uganda tour operators will represent the country at the annual outing.
According toafricatembelea.com, UTB outgoing chief executive officer Stephen Asiimwe will engage among others travel agents and experts, airlines, embassies, media in a learning experience of Uganda’s offerings.
“The number of tourists from the United States to Uganda has been on the rise with a 6.6 per cent increment registered from 2016-17. This is expected to increase in the coming years with funds concealed in aggressive marketing initiatives,” said Asiimwe.
Last week while addressing the media in Kampala, Tourism Minister Godfrey Kwanda Suubi revealed that currently government is investing in International public relations and Destination Marketing representatives with the main focus on the USA market, German Speaking Europe, the UK and Ireland.
He noted that the results of this strategy had not only been impressive but had also led to increase in the number of tourist arrivals to Uganda.
Kiwanda further said 2018 was so far the best tourism year as Uganda had registered 1.85 million tourist arrivals through Entebbe International Airport as per Civil Aviation Authority figures, adding that he was awaiting arrival figures from other entry points into Uganda like Mpondwe, Busia, Malaba, Katuna, Nimule and others for a final figure to be known.
He also noted that, the target for Uganda was to add at least one million tourists in addition to the latest arrivals.