By our reporter
Radio used to be big in Uganda, and although its influence is dwindling over the years, radio is still the most accessible communication tool in Uganda.
The smartphone powered with cheaper data might be replacing radio soon, but we cannot ignore the radio stations that are the major sources of information to most people in the country.
The latest GeoPoll reveals several established radio stations have fallen off the ladder and new entrants are threatening the status quo.
Salt FM owned by Pastor Aloysius Bujinjo are the latest surprise on the list of the top 10 radio stations in central Uganda. The other, Galaxy FM, has been showing up in the latest surveys.
The research done in Quarter 3 2017 titled Radio & TV Audience Ratings Report by GeoPoll indicate that there is a stiff competition for the first position in ratings between CBS Radio and Capital FM.
CBS Radio takes the lead during morning show and between 8-10PM while Capital FM leads between 10AM to 4PM.
GeoPoll analyzed the top 10 radio stations for Central Region in Uganda for Q3 2017, using the daily data collected through its Media Measurement Service.
There is a stiff competition for the first position in ratings between CBS Radio and Capital FM. CBS Radio takes the lead during morning show and between 8-10PM while Capital FM leads between 10AM to 4PM. Between 4-8PM there was a tie in ratings between CBS Radio and Capital FM with an average of 3.8
GeoPoll also took into account the average share for Q3 2017 In Central Region, Uganda.
CBS Radio tends to lead in share with 12% followed by Capital FM and Radio Simba with 11% and 8% respectively in Central region, Uganda.
The numbers are similar to Q2, although share across the entire day is just slightly lower on CBS and Capital which were both at 13% in Q2. Salt has a slight increase from 5% to 6% in Q3.
The most surprising radio stations missing on the list are Radio One owned by Maria Kiwanuka, Sanyu owned by Sudhir Ruparelia, Beat FM owned by Capital radio, Dembe FM owned by Nation Media Group and Supa FM owned by pastor, politician and businessman Peter Sematimba,
The top 10 radio station in central region are as follows:
3. Radio Simba
6. Salt FM
8. Bukedde FM
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