Singer Sadat Mukiibi alias Kalifah Aganaga has revealed the reasons why his ‘star’ is constantly waning, despite his continued hard work.
Concerned about himself and others struggling musically, Kalifah alleged that he has of late been looking for reasons and solutions, on why talented musicians shine and later fade despite having good projects.
And according to his findings, the ‘Ndabilawa’ singer noted that the music industry is associated with a lot of fights and bad minded people such as Dembe Fm’s Kasuku, among others, who use their positions and platforms to give negative reviews and criticism to artistes. This in turn kills their brands.
The singer claimed that many presenters have now turned into artiste’s managers, and they always give constant airplays to their artistes, and those who can afford to pay them, thus leaving some artistes with good music out.
Through a lengthy post on his social media platform, Kalifah claimed that deejays and presenters think that they are doing a favor for artistes when they play their music, but he no longer needs that favor.
“Deejays and Presenters think that they are helping musicians with a favor to play their Music yet this is Business We are tired of your help now we want to #pay for the service because it’s no longer a help but it’s business,” he said.
The singer also called upon fellow musicians to fight Kasuku and the likes, who think they have powers over their talents.
Kalifah’s post reads;
Why Musicians in Uganda don’t last after their first Hit Seasons??!
As a C.E.O of a new rising commercial Record Label /Studios, I have tried to look for a solution which can help us. This is a cry to clubs, bars and media houses e.g Tvs and Radios.
Proposal to allow prominent and established artistes/musicians and registered record labels/studios to buy airplay from media houses (tv/radio), clubs and bars.
1-Charge Us for Airplay. Music is a business like any another that needs marketing and promotion. —You need to fix a certain fee which is favorable to us all because at end we pay taxes, licenses for our record labels or studios whereby we need Airplay to gain more clients and get the money to pay taxes or otherwise our businesses are going down
2-The need to fight against “Artist Deejay War.” Deejays and Presenters think that they are helping musicians with a favor to play their music yet this is business. We are tired of your help now we want to #pay for the service because it’s no longer a help but it’s business . Deejays and Presenters are fighting musicians over supremacy in the music Industry, That’s why they play music from other countries 2(b) Some Presenters and Deejays have turned into Managers of artists so they tend to de-campaign others in favor of their own managed artists. So they don’t play their music which comes off as if these artistes don’t have work.3(a)-The need to fight against Manager Artist Wars after their partnership is closed.
Some artiste or managers bribe music presenters and deejays to stop giving airplay to a certain artiste in favor of their new ones
3(b )-The need to Fight #Kasuku in the music business. He is very corrupt and biased about musicians who have made it in life without his hand.
He de-campaigns our progress live on air and talk about personal things that are out of this business like racism, unnecessary abuses etc.
He thinks he has power over our talents and life and even business yet we have no way to fight him.
So we want to deal with the administration or owners of the media houses and clubs and bars.
4-The need to maintain artist Brands.
Every business needs relevance and appearance. That’s why Airtel, CocaCola, MTN etc keep on advertising their new products, that’s why they have lived to this moment.
Music is a business now where people dealing in music especially established brand dedicate entire life and full time investment to do their productions.
5-This creates space for every artist whether new or established to promote their work without interference of people who mix business with feelings. For example tribalism, hatred, syndicate, unhealthy competition.
Some People don’t play our music not because it’s not good enough but because they are fans, managers or relatives of others whom we better than.
This makes us look inferior in front of our Customers and we lose business in the long Run.
6-This is when presenters, deejays and all who work on music programs will understand that music is Business and that they get paid because they have to please us your customers because we can’t live without your service.
It is a right to us as Ugandans to such platforms to promote our local businesses and talents.
7-Prominent and established artist/musicians no longer have the sympathy Vote effects
Senior artistes are fading because of a myth “Si yaliko.” Every artist only enjoys airplay when they are penetrating but after break through the artist is denied air play in replacement with a new artist
To make it look like this senior artist doesn’t have work yet they are denied a right to AirPlay.
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