Content Marketing Specialist

Hi. We’re BrightGauge.

BrightGauge is the world’s leading business intelligence platform for the Managed Service Provider (MSP) community. Over 1,000 customers around the globe use BrightGauge’s software to understand their data and transform their business with custom dashboards, reporting, and scorecards. No more logging in and out, toggling windows or juggling multiple platforms – BrightGauge eliminates the data silo so users can save precious time and energy.

Now that you understand our product, it’s important to also understand our office environment. We’re not the type of company to dictate a buttoned-up dress code, throw around busy work or put up with overbearing personalities. Instead, we are the type of company where you’ll have hands-on access to the whole team and we’ll expect you to contribute to anything that can be improved. We also pride ourselves on being a very close-knit group. We spend a lot of time having fun at weekly happy hours, team lunches, brewing beer together, visiting food festivals, celebrating with day-long parties, and exploring all that South Florida has to offer. Need more proof? Check us out on Twitter, Insta, or Facebook. We love to let loose just as much as we love the incredible platform we build each day.

If you are looking for a place where you’ll tackle big projects alongside some of the most talented and dynamic people you’ve ever worked with, BrightGauge might just be the place for you. Join us!

Let’s take a closer look:

We are looking for a vibrant and talented Content Marketing Specialist to grow BrightGauge’s audience. This role requires a high level of creativity, attention to detail, and project management skills.

BrightGauge’s Marketing team manages a variety of platforms, including our website, The BrightGauge Blog, The BrightGauge Podcast, numerous social media sites, and more. We’re looking to add someone who has a passion for storytelling and is interested in growing an audience through smart, insightful, and helpful content. We need an editorial-minded individual who understands the demands of business professionals and can craft narratives that interest our growing audience.

In addition to creating content, the ideal candidate will have a multifaceted skillset and be able to contribute to all aspects of our digital marketing strategy and execution including SEO, email marketing, social media monitoring and engagement. Applicants with limited experience in marketing execution should be ready and willing to participate in company-sponsored training sessions to learn these skills.

Responsibilities:

Research and then create content for multiple channels (web, social, email, and more)
Create and execute digital marketing campaigns using HubSpot
Assist with search engine optimization and keyword tracking
Wear multiple hats and work with multiple teams and projects at the same time
Integrate keywords into content while also ensuring that it is appealing to readers (i.e. search engine results are important, but we’re still writing for humans)
Interview team members and customers to help develop content
Proof and edit content written by other team members

Requirements:

A minimum of 2 years professional experience in journalism or B2B copywriting
Aptitude for learning new software and tools
Ability to work in fast-paced, continuously evolving work environment
Capable of meeting deadlines

Preferred skills: (Applicants with limited experience in marketing execution should be ready and willing to participate in company-sponsored training sessions to learn these skills.)

Knowledge of marketing automation systems such as HubSpot
Experience with content management systems preferred (ideally WordPress and/or HubSpot)
Knowledge of SEO and keyword tracking programs (Moz or Alexa)
Complementary skillset in another category, such as video, graphic design, analytics, or HTML/CSS, is preferred
Experience delivering Social Media campaigns

What we can offer: