Tulambule Campaign: Why minister Kiwanda ran to Fabiola, Kankwanzi

The eastern leg of the Ministry of Tourism sponsored Tulambule Campaign has officially kicked off, with socialite Anita Fabiola and Miss Tourism Uganda Margaret Kankwanzi headlining the tour.

This after junior minister Godfrey Kiwanda fell out with another socialite Zari Hassan and beauty queen Quiin Abenakyo.

If you recall, minister Kiwanda launched the Digital Tourism Campaign in November 2018 with the aim of increasing the number of local tourists.

This, he said will enable the Ministry reach their set target of four million visitors by 2020.

Then, Zari took a trip to Murchison Falls, capturing and sharing each moment on her various social media pages.

Zari however never returned to the campaign after Kiwanda and team spotted a younger face that would boost ratings in Abenakyo. The Miss World Africa had just returned from Miss World finals in Sanya, China and was hot cake.

She too disappointed Kiwanda on the very day the team was meant to set off for Jinja, up til Karamoja.

Until Monday when, through her Instagram page, Fabiola confirmed that she will be joining the Ministry of Tourism in Eastern region tour during the #TulambuleNeMageretKankwanzi.

“Working with Uganda Tourism Board this week as I headline the Eastern Tour Campaign. It’s going to be lots of fun. Keep glued to all my social media platforms for all the adventure. Fun and sightseeing,” Fabiola posted.

According to organisers, the major reason given for choosing Fabiola is because she has a big following on Instagram (384,200 followers) that can help to promote Eastern tourism sites.

Zari boasts about 4.5 million followers.

Fabiola and Kankwanzi were joined by Miss Karamoja, Emily Ayen and Josephine Nabirye, Miss Earth Uganda and are expected to visit Mabira forest, Kidepo Valley, Sipi falls among others sites.

The campaign is sponsored by Uganda Tourism Board, Ministry of Tourism as well as Uganda Wildlife Authority.