• Contact Us
  • About Us
  • Advertise
  • Donate
  • Login
Watchdog Uganda
  • Home
  • News
    • National
    • Politics
    • World News
    • Media Outreach Newswire
    • Africa News
    • Tourism
    • Community News
    • Luganda
    • Sports
      • Football
      • Motorsport
  • Op-Ed
    • #Out2Lunch
    • Conversations with
    • Politics
    • Relationships
  • Business
    • Agriculture
    • CEOs & Entrepreneurs,
    • Companies
    • Finance
    • Products
    • RealEstate
    • Technology
  • Entertainment
    • Lifestyle
  • People
    • Showbiz
      • Salon Mag
  • Special Report
    • Education
    • Voices
  • Reviews
    • Products
    • Events
    • Hotels
    • Restaurants
    • Places
  • WD-TV
  • Donate
  • China News
No Result
View All Result
  • Home
  • News
    • National
    • Politics
    • World News
    • Media Outreach Newswire
    • Africa News
    • Tourism
    • Community News
    • Luganda
    • Sports
      • Football
      • Motorsport
  • Op-Ed
    • #Out2Lunch
    • Conversations with
    • Politics
    • Relationships
  • Business
    • Agriculture
    • CEOs & Entrepreneurs,
    • Companies
    • Finance
    • Products
    • RealEstate
    • Technology
  • Entertainment
    • Lifestyle
  • People
    • Showbiz
      • Salon Mag
  • Special Report
    • Education
    • Voices
  • Reviews
    • Products
    • Events
    • Hotels
    • Restaurants
    • Places
  • WD-TV
  • Donate
  • China News
No Result
View All Result
Watchdog Uganda
No Result
View All Result

DENNIS AGUMA: SafeBoda should go back to the drawing board or risk losing market altogether

watchdog by watchdog
5 years ago
in Conversations with, Op-Ed
18 2
ShareTweetSendShare

SafeBoda: You are slowly, but surely losing your niche and raison d’etre. Go back to the drawing board, or risk losing the market altogether.

For instance, I have not requested a single #SafeBoda that has come on time or as promised. Most, when they accept my app request, they have to call me and ask me where I am and where I am going? What’s the point of the App? Is it that they don’t have data or they can’t be bothered to check or use the app?

Worse, as soon as they arrive, the question is – are you paying by cash? – to which, if you answer no, most will be inclined to leave you by the road side. Are you not paying them enough? Are you holding onto their money for far too long that they feel the need to have cash there and then? FYI, most immediately cancel the ride if one chooses cash – so, they take you, but cancel the ride – you must be losing loads of money even though your app will have done the key work of connecting me to the rider.

MY 2 CENTS: With VERY few exceptions, products and services are neither unique nor indispensable. Customers will always move or search for value elsewhere when businesses fail to meet their expectations – or worse, when the businesses become greedy, as I suspect is the reason most SafeBoda riders behave the way they do – such as preferring cash over online payment.

Even satisfied customers require constant and consistent attention. Go back to the drawing board and rediscover why you started this brilliant service. While you are at it, review the terms you have given your riders – make it worthwhile for them to deliver the kind of service you aspired them to deliver when you first started.

Why should I use SafeBoda as opposed to the guy by the roadside? Make SafeBoda a Premium service, if you must. Charge us more if you must! But deliver a service different from that of an ordinary BodaBoda. The only way to achieve that is to pass on some of these benefits to the rider. Ultimately, your riders or the service they deliver, is your biggest, if not only marketing tool.

I love Bodas, but … but … don’t be like #CELTEL.


Do you have a story in your community or an opinion to share with us: Email us at editorial@watchdoguganda.com
Share4Tweet3SendShare

Related Posts

Mr. Kagenyi Lukka
Conversations with

KAGENYI LUKKA: With Its Current State of Economy, Uganda is Headed to a Middle-Income Status

7th July 2025 at 13:00
Dr. Ayub Mukisa (Ph.D.)
Conversations with

Dr. Ayub Mukisa: To Develop Karamoja: Critical Thinking And Alternative Analysis Is Necessary

7th July 2025 at 09:15
Bwanika Joseph
Op-Ed

BWANIKA JOSEPH: The Ballot and the Briefcase, Uganda’s Corporate Workers Must Vote for Fairness and Dignity

5th July 2025 at 10:36
Next Post
Doves of peace refuse to fly

ALDRINE NSUBUGA SNR: The doves will not fly, If you have eyes see what God is telling our nation 

  • Prostitution in Uganda- Courtesy Photo

    10 dangerous hotspots known for prostitutes in Kampala

    1118 shares
    Share 447 Tweet 280
  • Silent Billionaire Bosco Muwonge Buys Mukwano Arcade at UGX 250 Billion Cash Down

    44 shares
    Share 18 Tweet 11
  • LIST: New salary structure for civil servants starting July 2020 out; scientists, lecturers get juicy pay rise

    2287 shares
    Share 915 Tweet 572
  • Who is Bosco Muwonge, Uganda’s elusive real estate billionaire?

    29 shares
    Share 12 Tweet 7
  • Uganda’s Billionaires 2025: Once Again Sudhir Ruparelia Leads a Resilient Pack

    46 shares
    Share 18 Tweet 12
Facebook Twitter

Contact Information

Watchdog Uganda is a portal for solution journalism, trending news plus cutting edge commentaries in the fields of politics, security, business, tourism, entertainment, technology, agriculture, climate change, environment, public health et al. We also give preference to Ugandan community news and topical discussions. The portal also publishes community news and topical discussions.

Email: editorial@watchdoguganda.com
To Advertise:Click here

Latest News

Sudhir Ruparelia is the undisputed king of Kampala

Why Sudhir Ruparelia is Ahead of John Bosco Muwonge in the Class of Billionaires

8th July 2025 at 00:42

Youths back Museveni: Ivan Muluga leads Kaliro youth league to endorse President for 2026-2031

7th July 2025 at 23:01

Check out

  • Trending
  • Comments
  • Latest
Minister Muruli Mukasa

LIST: New salary structure for civil servants starting July 2020 out; scientists, lecturers get juicy pay rise

24th May 2020 at 10:45
Pregnant woman

Shock as 17-year old boy impregnates his two sisters during Covid-19 lockdown 

17th June 2020 at 08:17
Sudhir Ruparelia is the undisputed king of Kampala

Billionaire Sudhir’s wisdom on how to invest in real estate

0

How a boy’s destiny turned from cotton grower to communications guru

0
Sudhir Ruparelia is the undisputed king of Kampala

Why Sudhir Ruparelia is Ahead of John Bosco Muwonge in the Class of Billionaires

8th July 2025 at 00:42

Youths back Museveni: Ivan Muluga leads Kaliro youth league to endorse President for 2026-2031

7th July 2025 at 23:01

© 2025 Watchdog Uganda

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Home
  • News
    • National
    • Politics
    • World News
    • Media Outreach Newswire
    • Africa News
    • Tourism
    • Community News
    • Luganda
    • Sports
      • Football
      • Motorsport
  • Op-Ed
    • #Out2Lunch
    • Conversations with
    • Politics
    • Relationships
  • Business
    • Agriculture
    • CEOs & Entrepreneurs,
    • Companies
    • Finance
    • Products
    • RealEstate
    • Technology
  • Entertainment
    • Lifestyle
  • People
    • Showbiz
      • Salon Mag
  • Special Report
    • Education
    • Voices
  • Reviews
    • Products
    • Events
    • Hotels
    • Restaurants
    • Places
  • WD-TV
  • Donate
  • China News

© 2025 Watchdog Uganda