By Denis Jjuuko
The guy seated next to you at the office probably runs a bar after 5.00pm or owns a small farm a few kilometres on the outskirts of Kampala where he drives every morning before coming to office to deliver chicken feeds. Another probably owns a restaurant where she starts the day, spends her lunch break, and even early evenings.
Your boss probably owns several taxis or boda bodas and perhaps owns cars that are listed on Uber. Ugandans love what they call side businesses. Side businesses started in Uganda mainly in the 1970s after Idi Amin’s so called economic war when the shilling started falling so badly that previously highly paid civil servants only survived if they supplemented their incomes by running a small kiosk in the neighbourhood.
These kiosks started with mainly wives of professors at Makerere University and doctors at Mulago. In fact some two professors owned a taxi where one was the driver and the other a conductor. Every time they didn’t have lectures, they turned to their side taxi business to make ends meet. That is how side businesses or hustles in today’s language started.
The side business concept didn’t end even when the economy somewhat recovered in the early 1990s. A culture of side businesses was established and it continues up to today. It is, therefore, not surprising that the Global Entrepreneurship Monitor (GEM) reported that 28% of adult Ugandans own or co-own a new business, making Uganda the most entrepreneurial country in the world in 2015.
But it is becoming increasingly difficult to run side businesses. Previously, one could use their lunch break to check on a side business in Katwe, have lunch and still be back in office before 2.00pm. One could leave office at 5.00pm and be at their boutique in Ntinda in 10 minutes. Traffic jams are making it difficult to do spontaneous checks as you may wish or as it was.
And most so called side businesses in Uganda fail because the founders don’t have much time to supervise them and rarely have strong systems for checks and balances.
An engineer working on an electricity generation project in northern Uganda wrote to me asking how he could start his welding business in Kampala. My first response was to tell him to forget about Kampala and establish it in the north. He said the power project he is working on is really in an isolated location deep in a rural area and didn’t see how a metal workshop would work there. He had already bought the machinery before he was transferred to this project. In a month, he gets five days off to check on his family in Kampala. He spends two out of these five days on the road.
I told him to deploy technology to solve his supervision dilemma if he decides like it seems he has to set up the business in Kampala. Technology was, however, only secondary to the caliber of employees he is to hire. The technology I proposed was simple. Install close circuit surveillance cameras (cctv) that stream live on the internet where he can log in as he wishes to see what is happening at the workshop. Depending on what he sees, he would call his staff and guide them. The staff will also know that they are being watched all the time and therefore would try as much as possible to be at their best behavior.
I then called Sekanyolya Systems to find out the cost. I was told that a package of four cameras with streaming capabilities costs just Shs3.6m which is less than USD1,000. And all what one needed was 500MB of data a month. A monthly internet bundle of 500MB costs just Shs5,000. Make it Shs10,000 so he can be able to check from his end.
Secondly, he could use Whatsapp, BlueJeans or Skype to hold meetings with his workers in Kampala. If a staff said they bought for example iron bars, he would be able to see them including the size and quantity but most importantly they would be able to share screens and have the feeling that they are in the same room.
Side businesses and indeed small businesses can and should leverage technology to improve their workflow processes and become more efficient. Large companies use these technologies for their teams located all over the world. The beauty is that unlike in the past when small businesses couldn’t use technology because of the cost, now they can because it is very cheap. Whatsapp and Skype is free even though BlueJeans charges USD12.49 or Shs46, 150 per a month for up to 50 staff.
A taxi can be tracked same way Uber cars are tracked. With simple tags, you can know if somebody is driving your cows out of the farm or indeed if their behavior have changed which could be because they are sick or not fed well. You can know if your child has hoped off the school bus or not or whether a teacher attended to their class or not. Side businesses need to embrace technology to become more efficient and profitable.
The writer is a Communication and Visibility Consultant. firstname.lastname@example.org
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