Nairobi, August 28, 2024 – Global Global cloud communications platform Infobip has appointed Yariv Dafna as Chief Financial Officer (CFO) to strengthen the company’s position as a leader in the Communications Platform as a Service (CPaaS) market.
With his extensive experience in finance, business management, and operations, as well as a background in corporate development and M&A spanning nearly 20 years, Yariv is well-equipped to lead Infobip’s finance team and enhance the company’s profitability.
His track record in multinational, publicly listed companies, including his previous roles at Evoke PLC and Telit Communications PLC, makes him a valuable addition to the Infobip team as the company continues to gain recognition in the fast-growing CPaaS market.
He will lead Infobip’s finance team and focus on enhancing profitability as the business continues to strengthen its position as a leading full stack omnichannel communications platform for every platform.
Silvio Kutić, CEO at Infobip, said: “As Infobip continues to grow and mature as a company, we are delighted to attract senior executives of Yariv’s calibre, who believe in our vision and potential. Yariv’s proven leadership and ability to bring rigour and insight into multi-national organisations means he is well placed to support our strategy of ambitious, profitable growth.”
Yariv Dafna, CFO at Infobip added: “Infobip is an exciting business of considerable scale, with an impressive growth trajectory and unique culture. Its innovative technology is transforming how organizations interact with their customers, and there’s huge opportunity for further growth as businesses across all sectors continue to adopt CPaaS solutions. I’m excited to join the team at this time.”
In July this year, Infobip was named a Leader in the Communications Platform as a Service (CPaaS) market by analyst firm Gartner for the second year in the 2024 Gartner Magic Quadrant™ for Communications Platform as a Service.
Gartner® forecasts that by 2028, 90% of global enterprises will leverage CPaaS to enhance customer experience (CX) and engagement, up from 50% in 2023.
According to the “CPaaS Growth Outlook 2023” report, released by the CPaaS Acceleration Alliance (CPaaSAA), the CPaaS sector is projected to reach an extraordinary valuation of KSh 14 trillion ($100 billion) by 2030, a significant increase from KSh 2.8 trillion ($20 billion) last year.
The report, shows that within the next three years, approximately 90% of global enterprises will strategically incorporate CPaaS as an essential IT capability.
African has been listed together with Asia Pacific and Middle East as emerging markets that offer several untapped and unexplored CPaaS market opportunities.
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